online media kit
that is just about the coolest thing i've ever seen!
outline
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sign options
& pricing
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aerial footage & lighting
case study
past examples
site locations
we have narrowed down a list of the most premier rooftop locations from our real estate partners, taking into account the following critical characteristics:
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roof size and dimensions
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positioning relative to runway
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rooftop equipment and obstructions
don't see the market you are looking for? reach out to us! we may be able to source the perfect rooftop for your sign!
we then study real-time and historic flight-traffic data to ensure the rooftops we offer are getting as many eyes from the skies as possible
sign options & pricing
individual rooftops can be reserved and utilized for a single-roof display, but in select markets, clusters of rooftops can be used in tandem for a larger, multi-rooftop display.
As an example, below are Singapore's Changi International Airport sign options:
*all sites subject to property owner approval
**media fee includes aerial footage
aerial footage & lighting
aerial footage is now included with all flyby ads signs. because of the close proximity to airports, our aerial footage must be captured by our chartered helicopter partners who work closely with the FAA and Air Traffic Control to schedule safe and successful photography flights.
illumination is also possibe for flyby ads signs to create an unforgettable nighttime viewing experience. our lighting consists of LED strips to outline text and images for a bold message to passengers overhead.
past examples
we have executed dozens of flyby ads rooftop signs around the country.
for a look at all past media:
for all downloadable media:
case study
amazon prime video (2019) | jack ryan season 2 rooftop sign campaign in los angeles
as seen in adweek
In September of 2019, FlyBy Ads and Amazon Prime Video revealed the release of the second season of the “Jack Ryan” series with the largest illuminated rooftop advertisement ever executed.
Covering more than 75,000sqft spread over six different rooftops, the signs were intended to turn the heads of travelers landing at Los Angeles International Airport (LAX), and to have a viral effect on social media. This effect was ignited on Saturday when Amazon CEO Jeff Bezos posted images of the rooftop signs on his Twitter and Instagram accounts, reaching his more than 1 million followers on each platform.
The illumination feature allowed viewing day and night, the first activation of its kind. With a significant number of arrivals during dark hours at LAX, the lighting fixtures increased the overall impression count by roughly a third.
Pictures were taken by passengers and shared within their circles, initiating an organic social media buzz that shared the viewing experience with those not flying overhead. Taking this a step further, the signs generated an immediate spike when the images were posted on multiple social media accounts, with a following topping 3 million. With this mulit-level approach, millions of viewers engaged with these signs, not only from the window seat of a plane, but also from the screens of their phones.
OBIE gold medalist | entertainment category
sometimes it just down to putting something in a really smart place, and doing it simply. And I think that’s what these guys did here. I mean, nobody’s not looking out the window as they’re coming into LAX. That’s just a thing that you do when you land in a plane. So it’s taking a behavior and it’s taking a show that is definitely about international travel and jumping around to different places, being on a lot of different planes, and it sort of just gets you aware of this show being back. And it is such an inventive way to use a medium that nobody had thought of before for this placement, especially lit up at night. It’s just a great, great way to get some eyeballs for an idea.
seth jacobs, OBIE judge
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social media data
the spectacular nature of the rooftop signs initiated a viral effect on web and social media platforms. amazon prime video added a reach of over 12.3 million to those consuming their media from the screen of their phones and/or computers. the metrics recorded here are conservative, not including the followers of the 797 retweeted posts, nor does it include the posts via LinkedIn and Facebook.
*Instagram data points only include highlighted accounts
sign options & pricing
individual rooftops can be reserved and utilized for a single-roof display, but in select markets, clusters of rooftops can be used in tandem for a larger, multi-rooftop display.
As an example, below are Singapore's Changi International Airport sign options:
*all sites subject to property owner approval
**media fee includes aerial footage